# What can you do with a Marketing degree?

> Source: https://coursetojob.co.uk/courses/marketing/ — updated 2026-09-25. Published by CourseToJob (independent; not affiliated with UCAS, HESA or GOV.UK).

**Quick answer:** A Marketing degree commonly leads to roles such as marketing assistant, digital marketing executive and campaign coordinator. Five years after graduating, Marketing graduates had median earnings of £34,800 (middle half: £27,400–£44,700), and 86.8% were in sustained work or further study (DfE LEO, 2023–24 tax year). The largest employer sector for Business and management graduates is professional, scientific and technical services (16.8% of those in work).

Marketing degrees cover brands, channels, and measurement. Graduates often start in coordinator and executive roles. Official figures appear when an extract is loaded.

## What jobs can you get with a Marketing degree?

- **Marketing assistant**: Keeps campaigns moving: copy decks, booking sheets, and version control. Skills often asked for: asset trafficking, status reports, vendor chasing.
- **Digital marketing executive**. Skills often asked for: ads platforms, UTM hygiene, weekly reports.
- **Campaign coordinator**. Skills often asked for: timelines, approvals, event logistics.
- **Marketing analyst (entry)**. Skills often asked for: dashboards, test-and-learn notes, SQL basics.

## Where do Marketing graduates work?

Business and management graduates in UK employment five years after graduating, by industry (DfE LEO industry data, tax year 2023–24; shares calculated by CourseToJob from DfE's rounded counts).

| Industry | Share of graduates in work | Median earnings |
|---|---|---|
| Professional, scientific and technical services | 16.8% | £39,900 |
| Wholesale and retail | 12.8% | £31,800 |
| Finance and insurance | 9.9% | £45,000 |
| Administrative and support services | 9.7% | £33,300 |
| Information and communication | 9.4% | £44,700 |
| Education | 6% | £30,000 |
| Health and social work | 5.6% | £28,500 |
| Manufacturing | 5% | £39,500 |

## How much do Marketing graduates earn?

UK-domiciled first-degree graduates in Marketing (CAH17-01-03). Source: DfE LEO CAH level 3 subject data, tax year 2023–24 (https://explore-education-statistics.service.gov.uk/data-catalogue/data-set/d8bc2906-419e-40ef-ad8e-9b2ccd3997dc). Each row is a different graduating cohort.

| Years after graduating | Graduated | Median earnings | Middle half | In work or further study | All-graduate median |
|---|---|---|---|---|---|
| 1 | 2021/2022 | £24,900 | £21,200–£29,300 | 85.5% | £26,400 |
| 3 | 2019/2020 | £29,600 | £24,900–£36,200 | 86.8% | £30,000 |
| 5 | 2017/2018 | £34,800 | £27,400–£44,700 | 86.8% | £33,700 |
| 10 | 2012/2013 | £42,100 | £29,300–£59,700 | 84.7% | — |

## Which universities have the highest-earning Business and management graduates?

Median earnings five years after graduating, universities with at least 50 graduates measured (DfE LEO provider-level data, 2023–24). Not a quality ranking.

| University | Median earnings | Graduates |
|---|---|---|
| [London School of Economics](https://coursetojob.co.uk/universities/lse/) | £66,200 | 55 |
| [University of Bath](https://coursetojob.co.uk/universities/university-of-bath/) | £64,400 | 205 |
| [University of Warwick](https://coursetojob.co.uk/universities/university-of-warwick/) | £60,000 | 100 |
| [University of Bristol](https://coursetojob.co.uk/universities/university-of-bristol/) | £59,700 | 65 |
| [Durham University](https://coursetojob.co.uk/universities/durham-university/) | £55,600 | 185 |
| [Loughborough University](https://coursetojob.co.uk/universities/loughborough-university/) | £55,600 | 290 |
| [University of Reading](https://coursetojob.co.uk/universities/university-of-reading/) | £55,600 | 310 |
| [University of Exeter](https://coursetojob.co.uk/universities/university-of-exeter/) | £54,900 | 220 |
| [University of Nottingham](https://coursetojob.co.uk/universities/university-of-nottingham/) | £54,900 | 345 |
| [City St George's, University of London](https://coursetojob.co.uk/universities/city-st-georges-university-of-london/) | £54,200 | 190 |

## Is Marketing the right degree for you?

You may enjoy it if:
- You like matching a message to an audience and then checking what happened.
- You are willing to learn analytics, not only campaign ideas.
- You enjoy briefs, deadlines, and stakeholder comments.

It may not suit you if:
- You wanted a fine-art course with no metrics.
- You dislike writing for other people’s brands.
- You expected to skip spreadsheets.

## Interview questions for Marketing graduate roles

Marketing-assistant and campaign interviews usually test briefs, channels, and whether you can read a simple result. These prompts are editorial illustrations.

- The brief says ‘go viral’. What do you ask instead? (What it tests: You replace a slogan with audience, offer, and a measurable outcome.)
- A campaign underperforms after two days. What do you look at before changing everything? (What it tests: Tracking, sample size, and creative versus targeting.)
- How would you write alt text for a promotional image? (What it tests: Accessibility as part of the job, not a nice extra.)
- Legal says a claim cannot run. How do you tell the stakeholder? (What it tests: You do not sneak the line back in.)
- Walk us through a one-week content calendar for a small campaign. (What it tests: Planning, not a list of trending sounds.)

## Frequently asked questions

### What jobs can you do with a Marketing degree?

Common starting roles include marketing assistant, digital marketing executive, campaign coordinator and marketing analyst (entry). Five years after graduating, the most common sectors for Business and management graduates in work were professional, scientific and technical services (16.8%), wholesale and retail (12.8%) and finance and insurance (9.9%). These are examples, not guaranteed jobs: your experience, location and further training matter.

### How much do Marketing graduates earn in the UK?

DfE Longitudinal Education Outcomes data for the 2023–24 tax year shows median earnings for UK-domiciled Marketing graduates of £24,900 one year after graduating, £29,600 three years after graduating, £34,800 five years after graduating and £42,100 ten years after graduating. Each figure describes a different graduating cohort, not one person's pay rise, and it is gross pay for those in sustained employment, not a starting salary offer.

### Is a Marketing degree worth it?

It depends on what you want to do. On the official data, 86.8% of Marketing graduates were in sustained employment or further study five years after graduating, with median earnings of £34,800. For comparison, the median across all first-degree graduates of GB higher education institutions was £33,700 at the same point. That places Marketing 65 of 146 subject groups by five-year median earnings. Earnings are only one factor: enjoyment of the subject, accreditation and the route into your target job matter too.

### Which universities have the highest-earning Business and management graduates?

Among universities in our index with at least 50 graduates measured, the highest five-year median earnings for Business and management were at London School of Economics (£66,200), University of Bath (£64,400) and University of Warwick (£60,000). These figures reflect entry grades, subject mix and where graduates work, so they are not a measure of teaching quality.

### Can international students study Marketing in the UK?

Yes, most UK universities accept international applicants, but entry requirements, recognised qualifications, English-language evidence and overseas tuition fees depend on the university and programme. Check the university course page and international admissions team, then check visa requirements on GOV.UK.


Apply for undergraduate courses on UCAS: https://www.ucas.com/explore/search/courses?query=Marketing