Business
What can you do with a Marketing degree?
Quick answer
A Marketing degree commonly leads to roles such as marketing assistant, digital marketing executive and campaign coordinator. Five years after graduating, Marketing graduates had median earnings of £34,800 (middle half: £27,400–£44,700), and 86.8% were in sustained work or further study (DfE LEO, 2023–24 tax year). The largest employer sector for Business and management graduates is professional, scientific and technical services (16.8% of those in work).
Marketing degrees cover brands, channels, and measurement. Graduates often start in coordinator and executive roles. Official figures appear when an extract is loaded.
- Median pay after 1 year
- £24,900
- Median pay after 5 years
- £34,800
- In work or study after 5 years
- 86.8%
- Earnings rank at 5 years
- 65 of 146 subjects
- Top employer sector
- Professional, scientific and technical services
- Graduates in latest cohort
- 3,720
On this page
What jobs can you get with a Marketing degree?
Graduates commonly start as marketing assistant, digital marketing executive, campaign coordinator or marketing analyst (entry). Marketing also builds skills that employers outside the obvious routes ask for, so many graduates move into roles that do not name the subject at all.
Marketing assistant
Keeps campaigns moving: copy decks, booking sheets, and version control.
Skills these adverts often ask for
- asset trafficking
- status reports
- vendor chasing
Digital marketing executive
Skills these adverts often ask for
- ads platforms
- UTM hygiene
- weekly reports
Campaign coordinator
Skills these adverts often ask for
- timelines
- approvals
- event logistics
Marketing analyst (entry)
Skills these adverts often ask for
- dashboards
- test-and-learn notes
- SQL basics
Role examples and skills are CourseToJob editorial guidance, not a guarantee of a job. Pay for individual roles varies by employer and location; we do not attach a salary to a role unless an official source publishes one.
Where do Marketing graduates work?
Five years after graduating, the largest employer sectors for Business and management graduates in UK employment were professional, scientific and technical services (16.8%), wholesale and retail (12.8%) and finance and insurance (9.9%). One year after graduating, the most common sector was wholesale and retail (15.3%).
| Industry sector | Share of graduates in work | Median earnings in that sector |
|---|---|---|
| Professional, scientific and technical services | 16.8% | £39,900 |
| Wholesale and retail | 12.8% | £31,800 |
| Finance and insurance | 9.9% | £45,000 |
| Administrative and support services | 9.7% | £33,300 |
| Information and communication | 9.4% | £44,700 |
| Education | 6% | £30,000 |
| Health and social work | 5.6% | £28,500 |
| Manufacturing | 5% | £39,500 |
Most common specific industries
- Computer programming; consultancy and related activities — 5.7% of graduates in work, median £46,100
- Accounting; bookkeeping and auditing activities; tax consultancy — 5.1% of graduates in work, median £42,800
- Management consultancy activities — 3.9% of graduates in work, median £41,700
- Monetary intermediation — 3.7% of graduates in work, median £45,400
- Advertising — 2.7% of graduates in work, median £38,100
- Not known — 2.6% of graduates in work, median £12,800
How much do Marketing graduates earn?
Official dataMarketing graduates had median earnings of £24,900 one year after graduating and £34,800 five years after graduating in the 2023–24 tax year. The median across all first-degree graduates of GB higher education institutions was £33,700 at five years.
| Years after graduating | Median earnings | Middle half earned | In work or further study | All-subject median |
|---|---|---|---|---|
| 1 year after graduatingGraduated 2021/2022 | £24,900DfE LEO, Tax year 2023-24 | £21,200–£29,300 | 85.5% | £26,400 |
| 3 years after graduatingGraduated 2019/2020 | £29,600DfE LEO, Tax year 2023-24 | £24,900–£36,200 | 86.8% | £30,000 |
| 5 years after graduatingGraduated 2017/2018 | £34,800DfE LEO, Tax year 2023-24 | £27,400–£44,700 | 86.8% | £33,700 |
| 10 years after graduatingGraduated 2012/2013 | £42,100DfE LEO, Tax year 2023-24 | £29,300–£59,700 | 84.7% | — |
How one-year earnings have changed
Which universities have the highest-earning Business and management graduates?
Among universities in our index with at least 50 Business and management graduates measured, London School of Economics had the highest median earnings five years after graduating (£66,200), followed by University of Bath (£64,400) and University of Warwick (£60,000).
| University | Median earnings | Graduates measured |
|---|---|---|
| London School of Economics | £66,200 | 55 |
| University of Bath | £64,400 | 205 |
| University of Warwick | £60,000 | 100 |
| University of Bristol | £59,700 | 65 |
| Durham University | £55,600 | 185 |
| Loughborough University | £55,600 | 290 |
| University of Reading | £55,600 | 310 |
| University of Exeter | £54,900 | 220 |
| University of Nottingham | £54,900 | 345 |
| City St George's, University of London | £54,200 | 190 |
Is Marketing the right degree for you?
EditorialYou may enjoy it if
- You like matching a message to an audience and then checking what happened.
- You are willing to learn analytics, not only campaign ideas.
- You enjoy briefs, deadlines, and stakeholder comments.
It may not suit you if
- You wanted a fine-art course with no metrics.
- You dislike writing for other people’s brands.
- You expected to skip spreadsheets.
Interview questions for Marketing graduate roles
EditorialMarketing-assistant and campaign interviews usually test briefs, channels, and whether you can read a simple result. These prompts are editorial illustrations.
The brief says ‘go viral’. What do you ask instead?
What it tests. You replace a slogan with audience, offer, and a measurable outcome.
A campaign underperforms after two days. What do you look at before changing everything?
What it tests. Tracking, sample size, and creative versus targeting.
How would you write alt text for a promotional image?
What it tests. Accessibility as part of the job, not a nice extra.
Legal says a claim cannot run. How do you tell the stakeholder?
What it tests. You do not sneak the line back in.
Walk us through a one-week content calendar for a small campaign.
What it tests. Planning, not a list of trending sounds.
Most Marketing courses do not use a standard admissions interview. If a university invites you, it will say so — see UCAS on undergraduate interview invitations.
Illustrative question types for the roles above, not questions from a named employer.
Find Marketing graduate jobs
Searched by the entry-level roles aboveSearch UK vacancies connected to marketing. These are role matches, not guaranteed graduate-level jobs: read the experience, qualifications and work-permission requirements in each full advert.
Salary filters and ordering use the provider’s data, which can include estimates. Cards below show employer-listed pay only. Cached searches can be up to 30 minutes old; the employer’s advert confirms availability.
Checking vacancies for Marketing assistant…
Prepare your application with digital marketing cv examples, marketing manager cv examples, the free CV builder and the application tracker.
Is there an apprenticeship alternative to Marketing?
EditorialMarketing executive and digital marketer apprenticeships are common workplace routes. This note is editorial.
Research exact university programmes
We have not added verified programme records for this subject yet. Use the official university catalogue for current courses, fees and entry requirements.
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Planning to study Marketing in the UK?
Check the exact programme, entry requirements and total cost before applying. International applicants should also confirm qualification equivalence, English-language evidence and visa requirements.
Find UK study guidance for your country · Compare international course-fee examples
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Universities for Marketing in our index
134 universitiesAn editorial provision index, not a live UCAS catalogue: confirm current courses on UCAS. CourseToJob is not UCAS.Open Marketing in the full university explorer.
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No university matches that search.
Undergraduate applications are made on UCAS, not here.
Marketing degree: frequently asked questions
What jobs can you do with a Marketing degree?
Common starting roles include marketing assistant, digital marketing executive, campaign coordinator and marketing analyst (entry). Five years after graduating, the most common sectors for Business and management graduates in work were professional, scientific and technical services (16.8%), wholesale and retail (12.8%) and finance and insurance (9.9%). These are examples, not guaranteed jobs: your experience, location and further training matter.
How much do Marketing graduates earn in the UK?
DfE Longitudinal Education Outcomes data for the 2023–24 tax year shows median earnings for UK-domiciled Marketing graduates of £24,900 one year after graduating, £29,600 three years after graduating, £34,800 five years after graduating and £42,100 ten years after graduating. Each figure describes a different graduating cohort, not one person's pay rise, and it is gross pay for those in sustained employment, not a starting salary offer.
Is a Marketing degree worth it?
It depends on what you want to do. On the official data, 86.8% of Marketing graduates were in sustained employment or further study five years after graduating, with median earnings of £34,800. For comparison, the median across all first-degree graduates of GB higher education institutions was £33,700 at the same point. That places Marketing 65 of 146 subject groups by five-year median earnings. Earnings are only one factor: enjoyment of the subject, accreditation and the route into your target job matter too.
Which universities have the highest-earning Business and management graduates?
Among universities in our index with at least 50 graduates measured, the highest five-year median earnings for Business and management were at London School of Economics (£66,200), University of Bath (£64,400) and University of Warwick (£60,000). These figures reflect entry grades, subject mix and where graduates work, so they are not a measure of teaching quality.
Can international students study Marketing in the UK?
Yes, most UK universities accept international applicants, but entry requirements, recognised qualifications, English-language evidence and overseas tuition fees depend on the university and programme. Check the university course page and international admissions team, then check visa requirements on GOV.UK.
Skilled Worker visas
Sponsorship depends on the job's occupation code and the current Skilled Worker rules, not on a subject's median pay. A Skilled Worker decision uses the higher of the general threshold and the SOC going rate. Subject LEO medians are not sufficient. Read the Skilled Worker job rules on GOV.UK.