A useful starting point
Name channels, spend, and a metric you moved. Two pages for specialists with several years; one for juniors. Skip “grew engagement” with no baseline. Skip this if you want a brand-manager seat without commercial ownership.
These examples illustrate structure, not a real applicant’s history. Replace every sample detail with your own evidence. Follow the employer’s instructions on qualifications, registration, document length and file format.
Evidence to consider
- Paid / organic / email as true
- Budget if you had one
- Tools (GA4, ads manager)
- A test you ran
Illustrative achievement bullets
- Ran Google Ads at £12k/month; lowered CPA 21% after query-mapping
- Grew organic sessions 40% in 8 months with a 30-page content refresh
- Built an email nurture of 6 mails; lifted trial-to-paid 3pp
- Implemented GA4 events with engineering for 12 key conversions
Relevant skills to substantiate
Google Ads · SEO · GA4 · Email · CRO · Reporting
What to leave out
- Photos
- Every certification badge as a cloud
- Fake ROAS
Choose a layout
Explore the modern template or use it in the CV builder. This is a suggested layout; follow the vacancy’s requirements.