A useful starting point
Show the brand P&L or share, a campaign, and the team you briefed. Two pages. Skip mood-board language. Skip this if you have only posted social — use the social-media example.
These examples illustrate structure, not a real applicant’s history. Replace every sample detail with your own evidence. Follow the employer’s instructions on qualifications, registration, document length and file format.
Evidence to consider
- Brand or SKU scope
- A commercial result
- Agency or internal creative
- Research you used
Illustrative achievement bullets
- Grew a £12m SKU 6% volume after a pack and message refresh
- Briefed an agency of 20 on a 6-week burst; unaided awareness rose 3pp
- Killed a flavour extension after a 200-person test showed no incremental demand
- Aligned sales, NPD and legal on claims that survived clearance
Relevant skills to substantiate
Brand planning · Campaign briefing · NPD · Research · P&L literacy · Stakeholder alignment
What to leave out
- Photos unless the FMCG brief asked
- Every brand you ever touched
- Confidential launch dates still under embargo
Choose a layout
Explore the elegant template or use it in the CV builder. This is a suggested layout; follow the vacancy’s requirements.