A useful starting point
Show pieces that performed, the audience, and the brief you can take. One or two pages plus URLs. Skip a witty bio with no clips. Skip this if you want an SEO specialist seat without technical work.
These examples illustrate structure, not a real applicant’s history. Replace every sample detail with your own evidence. Follow the employer’s instructions on qualifications, registration, document length and file format.
Evidence to consider
- Live URLs
- A traffic or conversion proof if you have it
- CMS
- Niche
Illustrative achievement bullets
- Wrote 40 help articles; four rank page one and cut support tickets 12%
- Produced a weekly newsletter for 9,000 subscribers with 38% open rate
- Turned SME interviews into 8 long-form guides used in sales decks
- Edited 15 freelancer drafts to a style guide I maintained
Relevant skills to substantiate
Long-form writing · Editing · SEO basics · CMS · Interviewing · Style guides
What to leave out
- Photos unless asked
- Unpublished “samples” you cannot show
- Word-count as the only metric
Choose a layout
Explore the creative template or use it in the CV builder. This is a suggested layout; follow the vacancy’s requirements.