A useful starting point
Show coverage you earned, the issue you handled, and the journalists or stakeholders. Two pages. Skip “excellent communicator”. Skip this if you only scheduled social posts.
These examples illustrate structure, not a real applicant’s history. Replace every sample detail with your own evidence. Follow the employer’s instructions on qualifications, registration, document length and file format.
Evidence to consider
- Media results
- A crisis or issues proof if true
- Writing (releases, statements)
- Measurement you actually used
Illustrative achievement bullets
- Secured 14 pieces of national coverage for a policy launch
- Drafted a statement used in a 48-hour product recall
- Built a journalist list of 80 names with a 30% reply rate on exclusive offers
- Reported monthly share of voice with a method the director reused
Relevant skills to substantiate
Media relations · Statement writing · Issues management · Measurement · Stakeholder briefing · Events
What to leave out
- Photos
- Inflated circulation numbers you cannot source
- Off-the-record gossip
Choose a layout
Explore the classic template or use it in the CV builder. This is a suggested layout; follow the vacancy’s requirements.